Joining Ifty for episode four of the podcast is Olivia Mae Hanlon, the inspiring founder of Girls in Marketing. This thriving community and platform have redefined how women navigate the marketing industry, offering resources, support, and empowerment for female marketers.
For marketers that want to improve their abilities, this episode is a treasure trove!! Olivia and Ifty delve into the potential of social listening tools, exploring how Olivia has utilized these technologies to track and measure the phenomenal growth of Girls in Marketing. Below, we’ve outlined some key takeaways from their engaging conversation. Don’t forget to listen to the full podcast for deeper insights!
Discovering Marketing: Olivia Mae’s Journey
For Olivia Mae, the path to marketing wasn’t a straightforward one. She says, “I’ve always loved business and psychology.” “To me, marketing feels like a perfect combination of both.”
During her time in sixth form and college, Olivia didn’t initially recognize marketing as a distinct discipline she could pursue. Instead, she opted for a psychology degree, which later became a springboard into her true passion.
It was while at university that Olivia discovered content writing and blogging, which sparked her interest in marketing. “From the moment I got into marketing, I knew it was what I wanted to do. It was love at first sight!” Olivia explains. Her background in psychology continues to influence her work, as she believes the two fields are deeply interconnected.
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Mastering SEO: Olivia Mae’s Strategy
When it comes to SEO, Olivia Mae admits it can feel like an overwhelming landscape, especially for beginners. “SEO is such a minefield of data,” she says. “It’s normal to feel intimidated at first.”
Olivia’s journey into SEO began with the basics. “I started on the less technical side – focusing on on-page keywords and optimizing website content,” she recalls. From there, she took online courses to expand her knowledge and gradually developed her expertise.
Her advice to aspiring marketers? Think of SEO as a learning journey.”You won’t suddenly gain a comprehensive understanding of SEO. Build on your existing knowledge first. I didn’t have all the answers when I began, and that’s perfectly fine.”
By adopting a step-by-step approach, Olivia has not only mastered SEO but also inspired countless women in her community to tackle their own digital marketing challenges.
The Power of Girls in Marketing
Under Olivia Mae’s leadership, Girls in Marketing has become more than just a platform—it’s a movement. By leveraging tools like social listening and SEO strategies, Olivia has built a vibrant community that supports women in the marketing industry.
Whether you’re a seasoned marketer or just starting out, Olivia’s story is proof that passion and persistence can lead to extraordinary success.
Key Takeaways
- Blend Your Passions: Olivia Mae’s love for psychology and business shaped her approach to marketing, showing how diverse interests can complement each other.
- Start Small with SEO: Begin with foundational SEO concepts like on-page optimization and build your knowledge gradually.
- Embrace Social Listening: Use tools to measure success and understand your audience better.
- Empower Others: Girls in Marketing exemplifies how community-driven platforms can make a lasting impact.
Dive deeper into Olivia Mae’s journey by listening to the full podcast. Her insights into marketing, SEO, and building a community will leave you inspired and ready to take on your own marketing challenges.
With Olivia Mae at the helm, Girls in Marketing continues to empower women and redefine the industry. Stay tuned for more insights and inspiration from leaders like Olivia!
Olivia Mae Hanlon: Navigating Risks and Building Girls in Marketing
Olivia Mae Hanlon, the visionary founder of Girls in Marketing, exemplifies how calculated risk-taking and determination can lead to groundbreaking success. From leaving a stable job to creating a thriving platform that empowers women in marketing, Olivia’s journey is nothing short of inspiring.
Taking the Leap Without a Safety Net
Olivia describes herself as a calculated risk-taker, someone who carefully evaluates potential outcomes before making bold moves. Leaving her full-time job to pursue Girls in Marketing was no exception. “There were so many risks—financial risks, the possibility that Girls in Marketing wouldn’t succeed, or that I wouldn’t make any money,” Olivia shares.
However, she didn’t let these risks deter her. Instead, she tackled them head-on by anticipating challenges and creating actionable solutions. One of her strategies was to continue earning and growing professionally while building her brand.
“At the time, I was freelancing in SEO and content, which allowed me to maintain an income while dedicating time to Girls in Marketing. It wasn’t just about surviving financially—it was also about expanding my skills, network, and business acumen,” Olivia explains.
Through freelancing, Olivia gained invaluable experience. “Working with clients taught me so much—handling briefs, creating proposals, and managing relationships. These skills became the foundation of what Girls in Marketing is today.”
Data-Driven Growth
For Olivia Mae, tracking engagement and measuring impact have always been essential. Even now, as Girls in Marketing has grown into a full-fledged business with a dedicated team and office, the startup mindset remains.
“In any business, data is crucial,” Olivia says. “In the beginning, we concentrated on metrics that demonstrated the influence and traction of our community.”
At first, Olivia relied on comments and feedback from those who attended events. While likes and shares on social media posts were helpful, the real indicators of success came from meaningful interactions. “Metrics like newsletter sign-ups and comments on LinkedIn or Instagram posts were critical, but the most rewarding feedback came from personal messages,” she recalls.
Hearing from people who attended webinars or workshops and later secured marketing jobs or promotions reaffirmed the value of her work.“It’s those individual stories that mean the most—they remind me why I started Girls in Marketing in the first place,” Olivia says.
Building a Thriving Community
Under Olivia’s leadership, Girls in Marketing has grown into a powerful platform that empowers women to excel in the marketing industry. From its grassroots beginnings to becoming a successful business, Olivia’s dedication to fostering a supportive community is unwavering.
Her story highlights the importance of balancing risks with calculated strategies, embracing data-driven decisions, and valuing personal connections. For those inspired by Olivia Mae’s journey, her message is clear: take risks, learn from every step, and always keep your purpose at the heart of what you do.
Olivia Mae has proven that with the right mindset and strategies, even the boldest leaps can lead to extraordinary outcomes. Whether you’re starting a business or pursuing a passion, her journey offers valuable lessons for aspiring entrepreneurs and marketers alike.
Exploring the Limitations of Social Listening Tools with Olivia Mae
Olivia Mae Hanlon, the innovative founder of Girls in Marketing, has revolutionized the way women approach the marketing industry. However, as her brand grows, she’s encountered some challenges—especially in leveraging social listening tools to measure the impact of her work. In this article, we’ll explore the hurdles Olivia Mae has faced and the creative strategies she uses to overcome them.
The Challenges of Social Listening
In the early stages of Girls in Marketing, Olivia Mae relied on various social listening tools to understand how her brand was perceived publicly. One of the key tools she used was Mention, a platform that provided a free plan ideal for startups. “Mention was a big help in tracking what people were saying about us in public forums while keeping costs manageable,” Olivia explains.
Despite its usefulness, Mention—and similar tools—has its limitations. Olivia highlights one major drawback: “It doesn’t track conversations happening on LinkedIn in private or semi-private contexts. That’s one of the biggest challenges we’ve faced.”
She points out two critical questions that arise from this limitation:
- How can we measure the impact of individuals discussing our brand on platforms like LinkedIn?
- How can we track these conversations and extract valuable insights?
Creative Solutions for Tracking Feedback
Although tracking private conversations remains a challenge, Olivia Mae and her team have developed practical workarounds to gather valuable feedback:
- Google Drive for Feedback: “Whenever we come across messages or comments about Girls in Marketing, we screenshot them and save them in a dedicated Google Drive folder for each project,” Olivia shares. This allows the team to assess and learn from individual feedback.
- Project Management Tools: Olivia also uses various project management tools to identify and highlight significant testimonials, particularly those that showcase the positive impact of Girls in Marketing.”These endorsements are extremely valuable for demonstrating the success of our projects and enhancing the credibility of our brand,” she continues.
While not every comment or mention is captured, Olivia emphasizes that their process ensures they retain the majority of feedback, which helps refine their approach and celebrate their achievements.
Olivia Mae: Personal Branding and Business Credibility
For Olivia Mae, tracking the direct link between testimonials, awards, and new business opportunities is less straightforward. “Honestly, I haven’t really assessed whether awards directly bring in new business,” she admits.
However, she recognizes the role awards play in enhancing credibility, both for Girls in Marketing and her personal brand. “Awards lend credibility within the business world. For me, the impact has been more about personal brand awareness—being invited to speak on podcasts or at events has added to that credibility,” Olivia explains.
Although Girls in Marketing hasn’t won an award yet, Olivia is curious about the potential impact an award could have on generating new business.”It would be intriguing to evaluate the potential impact of an award on our future development,” she says.
Lessons from Olivia Mae
The story of Olivia Mae Hanlon and Girls in Marketing underscores the importance of adaptability in the face of challenges. While social listening tools may have their limitations, Olivia’s innovative approach ensures her team can gather meaningful feedback and showcase their impact.
Her journey also highlights the power of testimonials and personal branding in building credibility and fostering trust within the marketing industry. For Olivia Mae, every piece of feedback and recognition is an opportunity to strengthen the Girls in Marketing community and inspire women worldwide.
By addressing the limitations of social listening tools and leveraging creative strategies, Olivia Mae continues to lead Girls in Marketing toward success. Her dedication to learning, adapting, and building a credible brand is a testament to her entrepreneurial spirit and innovative thinking.
Conclusion
Olivia Mae Hanlon’s journey as the founder of Girls in Marketing is a masterclass in perseverance, innovation, and empowerment. From blending her passions for psychology and business to mastering SEO and navigating the limitations of social listening tools, Olivia’s story offers invaluable lessons for marketers and entrepreneurs alike.
Her ability to build a credible personal brand and foster a thriving community demonstrates the power of authenticity, data-driven decision-making, and meaningful connections. Despite challenges, such as tracking private conversations on LinkedIn or measuring the direct impact of awards, Olivia’s adaptive strategies and unwavering focus on her purpose have set her apart as a trailblazer in the marketing industry.
Whether it’s using testimonials to showcase impact, leveraging creative solutions to gather feedback, or balancing risks with calculated strategies, Olivia Mae continues to inspire marketers worldwide. Her story serves as a reminder that true success is rooted in passion, persistence, and the willingness to learn from every step of the journey.
FAQs of Olivia Mae
- Who is Olivia Mae Hanlon?
Olivia Mae Hanlon is the founder of Girls in Marketing, a community-driven platform that empowers women in the marketing industry through resources, support, and training. - What inspired Olivia Mae to start Girls in Marketing?
Her love for psychology and business, coupled with her passion for marketing, inspired Olivia to create a platform that bridges the gap for women in the industry. - How does Olivia Mae measure credibility in her work?
Olivia measures credibility through genuine connections, such as people recognizing her brand, sharing positive testimonials, and trusting her expertise. She values face-to-face interactions and meaningful feedback over quantifiable metrics. - What are the limitations of social listening tools Olivia Mae encountered?
Olivia highlights the inability of tools like Mention to track private or semi-private conversations on platforms like LinkedIn, making it challenging to measure the full impact of her brand. - How does Olivia Mae gather feedback for Girls in Marketing?
Her team uses creative solutions, such as saving screenshots of feedback in Google Drive folders and leveraging project management tools to track testimonials and assess project impact.
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