Sol Leon has established herself as a leading force in the luxury shapewear industry with her brand, Sol Beauty and Care. Thanks to her innovative designs and extensive influencer network, Sol’s reach has expanded to over 35 million people globally. With more than 100 shapewear designs under her belt, Sol has created a major international buzz, particularly with her iconic Hourglass Waist Trainer, the only shapewear in the world offering an incredible 81 size variations per model (including options such as half-leg, knee, black, and beige).
Sol Leon journey into the shapewear world started from a personal need: as a curvy teenager, she struggled to find garments that suited her body type. Her vision was clear—there was a gap in the market, and she aimed to fill it. Today, Sol Beauty and Care offers shapewear not just for her body type, but for women of all shapes and sizes, showcasing her commitment to inclusivity and style.
Biography of Sol Leon
Marisol Lopez León, better known as Sol León, was born in Culiacán, Sinaloa, Mexico, into an industrious family. She discovered her entrepreneurial spirit at an early age, inspired by her father’s visionary mindset. At just seven years old, Sol showed a natural aptitude for business. Her passion for shapewear developed during her teenage years when she became an avid collector of Colombian fajas (shapewear). However, she soon realized that the existing designs didn’t cater to her unique body shape.
This realization led her to take a sewing class in high school, where she learned to alter garments. It was during this time that Sol began questioning why shapewear didn’t exist for women like her. The spark for creating her now-famous Hourglass shapewear was born out of this curiosity and frustration.
Sol continued to pursue her dream while balancing family life. At the age of 18, she became a mother to her daughter, Miranda, and later welcomed another daughter, Luciana. Even as she embraced motherhood, Sol remained focused on creating her exclusive line of shapewear. Between 2016 and 2018, Sol traveled to Colombia to research and develop what would become The Perfect Faja. By the end of 2017, her first shapewear design was ready, and in February 2018, Sol Beauty and Care was officially launched.
By 2019, Sol’s brand had gone global, marking a significant milestone in her entrepreneurial career.
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Sol Leon’s Career and Achievements
At 29, Sol Leon decided to enter the fashion industry, specifically focusing on shapewear, and quickly became an internationally recognized designer. Her breakthrough product, the Hourglass waist trainer, was introduced in 2018, and its success catapulted Sol Beauty and Care into international markets. Today, her designs are sold across five continents and in over 46 countries, with 22 boutiques in the United States and Mexico alone.
Sol is not only dedicated to shapewear but is also revolutionizing the industry by integrating intelligent shaping features into her garments, creating cutting-edge fashion that blends function and style.
Choreography Career and Legacy
In addition to her business ventures, Sol León has made significant contributions to the world of dance. She joined NDT 2 and then NDT 1 after graduating from the National Ballet Academy of Madrid in 1987, where she performed in well-known pieces by renowned choreographers including Ohad Naharis, Hans van Manen, Jiří Kylian, and Mats Ek. From 2003, she fully dedicated herself to choreography alongside her partner, Paul Lightfoot. Together, they have created over 50 works for the company and earned numerous prestigious awards.
Awards & Honors
Sol Leon’s accomplishments extend beyond fashion into the arts. She has received multiple awards, including the VSDC Golden Theatre Dance Prize in 2002, the Benois de la Danse in 2005, and the prestigious VSDC Dance Award for Best Dance Production in 2003-2004.
Social Media Influence
Sol Leon is also an influential figure on social media, where she shares fashion modeling snapshots, lifestyle videos, and promotes her shapewear and jeans collection. With over 6 million followers on Instagram (@solleon21), Sol has built a powerful online presence that reflects her entrepreneurial spirit.
Family Life and Personal Journey
Sol is a proud mother to her two daughters, Miranda and Luciana. She has managed to balance the demands of motherhood with her business endeavors, creating a successful brand that empowers women worldwide.
Women in Choreography: Insights from Sol Leon
In an interview with Annette Baumann for International Women’s Day, Sol Leon shared her perspective on the challenges women face in the world of choreography. As a woman working alongside Paul Lightfoot for over 20 years, Sol discussed the struggles of being recognized equally and how gender dynamics have evolved in their field. She emphasized the importance of balance, both in life and art, highlighting the need for respect and understanding between men and women in creative spaces.
Sol’s insights into the role of women in choreography reflect her broader views on life, energy, and power structures. For Sol, the key to success lies in achieving harmony between opposing forces and embracing both feminine and masculine energies.
Conclusion
Sol Leon’s journey from a young girl with a passion for shapewear to a globally recognized entrepreneur and choreographer is an inspiring testament to perseverance and vision. Through Sol Beauty and Care, Sol has not only created innovative shapewear but has also empowered women to embrace their bodies and feel confident in their own skin. As she continues to revolutionize the fashion and shapewear industries, Sol León remains a trailblazer, influencing both the worlds of business and art.
FAQs about Sol Leon and Sol Beauty and Care
Who is Sol Leon?
Sol León, also known as Marisol López León, is a successful entrepreneur and the founder of Sol Beauty and Care, a luxury shapewear brand. She is renowned for creating innovative shaping garments, particularly her iconic Hourglass Waist Trainer, which offers an unprecedented range of sizes.
What is Sol Beauty and Care?
Sol Beauty and Care is a luxury brand specializing in shapewear designed to cater to women of all shapes and sizes. Founded by Sol León, the brand focuses on creating high-quality garments that help women feel confident and embrace their bodies.
How did Sol Leon get started in the shapewear industry?
Sol Leon’s journey into shapewear began as a teenager when she struggled to find garments that suited her curvy body type. Motivated by this need, she started altering her own clothes and eventually developed her own line of shapewear, including the popular Hourglass Waist Trainer.
How successful is Sol Beauty and Care?
Since its launch in 2018, Sol Beauty and Care has achieved global recognition. The brand operates in over 46 countries and has 22 boutiques in the United States and Mexico. Sol León’s designs have reached millions of women worldwide, empowering them with high-quality shapewear.
Does Sol Leon have a background in choreography?
Yes, in addition to her entrepreneurial endeavors, Sol Leon has had a successful career in dance and choreography. She worked as a choreographer alongside Paul Lightfoot for over two decades, creating more than 50 pieces for renowned dance companies and earning multiple prestigious awards.
How has Sol Leon impacted women in the arts and business?
Sol Leon has been a trailblazer for women in both the fashion and dance industries. Through her brand, she promotes body positivity and inclusivity, while her career in choreography highlights the importance of female voices in artistic spaces.
What is the Hourglass Waist Trainer?
The Hourglass Waist Trainer is one of the most famous products by Sol Beauty and Care. It’s a revolutionary shapewear garment that offers a remarkable 81 size variations, providing a custom fit for women of all body types. This product’s comfort and design have won it praise from all over the world.
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